The mountains and lake are two of the most sacred and well-loved aspects to the Lake Tahoe region. With Lake Tahoe being one of the purest lakes in the world, this visual identity is based off of what makes Lake Tahoe so special: the snowy summits and the crystal clear water, and how they interact together and with residents and visitors alike. Lake Tahoe is not just a vacation spot. It is a place flourishing with art, culture, and an eco-conscious way of life that gives adventurers a serene yet thrilling experience in one of the most beautiful places on earth.